Scan barcode
276 pages • missing pub info (editions)
ISBN/UID: 9780759691155
Format: Paperback
Language: English
Publisher: 1st Book Library
Publication date: 27 June 2002
Description
Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advi...
Community Reviews
Content Warnings
276 pages • missing pub info (editions)
ISBN/UID: 9780759691155
Format: Paperback
Language: English
Publisher: 1st Book Library
Publication date: 27 June 2002
Description
Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advi...
Community Reviews
Content Warnings