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288 pages • first pub 2011 (editions)
ISBN/UID: 9781250013712
Format: Paperback
Language: English
Publisher: St. Martin's Griffin
Publication date: 16 October 2012
Description
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's l...
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288 pages • first pub 2011 (editions)
ISBN/UID: 9781250013712
Format: Paperback
Language: English
Publisher: St. Martin's Griffin
Publication date: 16 October 2012
Description
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's l...
Community Reviews
Content Warnings