Mktg by Carl McDaniel, Joe F Hair, Charles W. Lamb Jr.
Mktg

Carl McDaniel, Joe F Hair, Charles W. Lamb Jr.

448 pages first pub 2020 (editions)

informative lighthearted medium-paced

Description

MKTG from 4LTR Press connects students to the principles of marketing bringing them to life through timely examples showing how they re applied at the world s top companies every day.

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