Kotler: Marketing Management by Philip Kotler, Philip Kotler, Malcolm Goodman, Kevin Lane Keller

Kotler: Marketing Management

Philip Kotler, Philip Kotler, Malcolm Goodman, Kevin Lane Keller

842 pages • first pub 1967 (editions)

nonfiction business informative lighthearted medium-paced
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4th editionThe classic  Marketing Management  is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour a...

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