International Marketing: Strategy and Theory by Sak Onkvisit, John Shaw

International Marketing: Strategy and Theory

Sak Onkvisit, John Shaw

710 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same...

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