Branding Strategies for Success by Joan Kiddon, Donna Heckler, Larry Light, Brian D. Till, Russ Hall, Ryan D. Mathews, Watts Wacker
Branding Strategies for Success

Joan Kiddon, Donna Heckler, Larry Light, Brian D. Till, Russ Hall, Ryan D. Mathews, Watts Wacker

697 pages first pub 2012 (editions)

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In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to supercharge profits and growth. In Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach the invalu...

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