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432 pages • first pub 2008 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
nonfiction
business
informative
lighthearted
slow-paced
Description
Kennedy explains how businesses small and large can adapt in the coming years by tapping into the affluent consumer segment--consumers with an unprecedented willingness to buy.
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432 pages • first pub 2008 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
nonfiction
business
informative
lighthearted
slow-paced
Description
Kennedy explains how businesses small and large can adapt in the coming years by tapping into the affluent consumer segment--consumers with an unprecedented willingness to buy.