Service Design: From Insight to Implementation by Lavrans Løvlie, Andy Polaine, Ben Reason

Service Design: From Insight to Implementation

Lavrans Løvlie, Andy Polaine, Ben Reason

216 pages first pub 2013 (editions)

nonfiction business design informative slow-paced
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We have unsatisfactory experiences when we use banks, buses, health services and insurance companies. They don't make us feel happier or richer. Why are they not designed as well as the products we love to use such as an Apple iPod or a BMW? The '...

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