Service Design: From Insight to Implementation by Ben Reason, Lavrans Løvlie, Andy Polaine

Service Design: From Insight to Implementation

Ben Reason, Lavrans Løvlie, Andy Polaine

216 pages first pub 2013 (editions)

nonfiction business design informative slow-paced

Description

We have unsatisfactory experiences when we use banks, buses, health services and insurance companies. They don't make us feel happier or richer. Why are they not designed as well as the products we love to use such as an Apple iPod or a BMW? The '...

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