Focus Groups: Supporting Effective Product Development by William James James, William James

Focus Groups: Supporting Effective Product Development

William James James, William James

240 pages first pub 2002 (editions)

nonfiction philosophy psychology religion informative slow-paced
Powered by AI (Beta)
Loading...

Description

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that canno...

Read more

Community Reviews

Loading...

Content Warnings

Loading...