Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim, Renée Mauborgne

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

W. Chan Kim, Renée Mauborgne

336 pages • first pub 2017 (editions)

nonfiction business informative inspiring slow-paced
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NEW YORK TIMES BESTSELLER#1 WALL STREET JOURNAL BESTSELLERUSA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and ...

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