Sports and City Marketing in European Cities by Alexander H. J. Otgaar, Erik Braun, Leo Van Den Berg

134 pages missing pub info (editions)

nonfiction business sociology informative medium-paced

Description

In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting eve...

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