The Catalyst: How to Change Anyone's Mind by Jonah Berger

The Catalyst: How to Change Anyone's Mind

Jonah Berger

288 pages first pub 2020 (editions)

nonfiction business psychology self help informative slow-paced

Description

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want ...

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