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94 pages • missing pub info (editions)
ISBN/UID: 9781912302161
Format: Hardcover
Language: English
Publisher: Macat Library
Publication date: 25 July 2017
Description
Theodore Levitt's 1960 article "Marketing Myopia" is a business classic that earned its author the nickname "the father of modern marketing". It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of l...
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94 pages • missing pub info (editions)
ISBN/UID: 9781912302161
Format: Hardcover
Language: English
Publisher: Macat Library
Publication date: 25 July 2017
Description
Theodore Levitt's 1960 article "Marketing Myopia" is a business classic that earned its author the nickname "the father of modern marketing". It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of l...
Community Reviews
Content Warnings