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Scoring Points: How Tesco is Winning Customer Loyalty
—
Clive Humby
—
Clive Humby
276 pages • first pub 2003 (editions)
ISBN/UID: 9780749435783
Format: Hardcover
Language: English
Publisher: Kogan Page Business Books
Publication date: Not specified
nonfiction
business
informative
medium-paced
Description
* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme
Community Reviews
Content Warnings
Scoring Points: How Tesco is Winning Customer Loyalty
—
Clive Humby
—
Clive Humby
276 pages • first pub 2003 (editions)
ISBN/UID: 9780749435783
Format: Hardcover
Language: English
Publisher: Kogan Page Business Books
Publication date: Not specified
nonfiction
business
informative
medium-paced
Description
* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme