Midsize: The Truths and Strategies of Marketing in Midsize Firms by Julia Fitzgerald

Midsize: The Truths and Strategies of Marketing in Midsize Firms

Julia Fitzgerald

182 pages missing pub info (editions)

informative medium-paced
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Midsize gives readers an insider's look at how the organization size can impact the work experience for marketers. This book is the guidebook for those just charting their path in marketing, CMOs who are evaluating their best fit, and CEOs of mids...

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