The CMO'S Social Media Handbook: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World by Peter Friedman

The CMO'S Social Media Handbook: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World

Peter Friedman

188 pages first pub 2014 (editions)

informative slow-paced
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It's a terrific time to be a senior marketing leader-if you're prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO's Social Media Handbook, Peter Friedman distills 30 years of...

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