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856 pages • first pub 2013 (editions)
ISBN/UID: 9780273770541
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 01 March 2013
Description
In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands f...
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856 pages • first pub 2013 (editions)
ISBN/UID: 9780273770541
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 01 March 2013
Description
In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands f...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.