Rudder: Strategic Brand Clarity by David M. Flanagan

Rudder: Strategic Brand Clarity

David M. Flanagan

226 pages missing pub info (editions)

nonfiction art business design informative medium-paced
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As people in business, everybody is more than familiar with the word "Brand." Few, however, have the foggiest notion what a brand really is...and no clear road on how to build one.We have been raised in a sophisticated world of business in which t...

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