The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff by Clara Shih
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

Clara Shih

The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

Clara Shih

259 pages first pub 2009 (editions)

nonfiction business sociology informative reflective medium-paced
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Description

Shih is singularly qualified to write this book: One of the world''s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com''s partnership with Facebook. Th...

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