Strategic Alliances: Formation, Implementation, and Evolution by Johan Roos, Peter Lorange

Strategic Alliances: Formation, Implementation, and Evolution

Johan Roos, Peter Lorange

304 pages missing pub info (editions)

nonfiction business economics medium-paced
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Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this compre...

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