Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group by John Martin, Matt Thornhill
Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group
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John Martin, Matt Thornhill
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Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group

John Martin, Matt Thornhill

218 pages • first pub 2007 (editions)

informative reflective medium-paced
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For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers ar...

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