Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 - 1970 by Barbara Junod, Andres Janser, Museum für Gestaltung Zürich

Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 - 1970

Barbara Junod, Andres Janser, Museum für Gestaltung Zürich

208 pages first pub 2009 (editions)

medium-paced

Description

The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product and company advertising in ...

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