The Why Axis: Hidden Motives And The Undercovered Economics Of Everyday Life by Uri Gneezy, John List

The Why Axis: Hidden Motives And The Undercovered Economics Of Everyday Life

Uri Gneezy, John List

288 pages first pub 2013 (editions)

nonfiction business economics psychology challenging informative slow-paced

Description

Two of Forbes magazine's "world's most powerful economists" provide the breakthrough ideas to challenge the assumptions of human decision-making.Can economics be passionate? Can it centre on people and what really matters to them? And can it help ...

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