Going Negative: How Political Advertisements Shrink and Polarize the Electorate by Stephen Ansolabehere, Shanto Iyengar

Going Negative: How Political Advertisements Shrink and Polarize the Electorate

Stephen Ansolabehere, Shanto Iyengar

258 pages • first pub 2010 (editions)

challenging informative slow-paced
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Description

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political...

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