Ad Worlds: Brands, Media, Audiences by Greg Myers

Ad Worlds: Brands, Media, Audiences

Arnold Publication

Greg Myers

264 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

Our world is defined by advertisements. They make us smoke, drink, lose weight, but things we do not need. Of course we see through them - or so we say. So how do advertisments work in today's culture? 'Ad Worlds' is a readable introduction to the...

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