Woke-washing: “intersectional” femvertising and branding “woke” bravery by Francesca Sobande
Woke-washing: “intersectional” femvertising and branding “woke” bravery

Francesca Sobande

Woke-washing: “intersectional” femvertising and branding “woke” bravery

Francesca Sobande

23 pages first pub 2022 (editions) not a book user-added

nonfiction

Description

 Abstract Purpose – This paper aims to explore how and why ideas regarding “intersectional” approaches to feminism and Black activism are drawn on in marketing content related to the concept of being “woke” (invested in addressing social injustice...

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