244 pages • first pub 2004 (editions)
ISBN/UID: 9781578517091
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 April 2004
Description
Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in ...
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.
244 pages • first pub 2004 (editions)
ISBN/UID: 9781578517091
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 April 2004
Description
Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in ...
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.