Management of Corporate Communication: From Interpersonal Contacts To External Affairs by Robert L. Heath

Management of Corporate Communication: From Interpersonal Contacts To External Affairs

Routledge Communication

Robert L. Heath

320 pages missing pub info (editions)

nonfiction business economics informative medium-paced

Description

Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advert...

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