Promoting and Marketing Events: Theory and Practice by Nigel Jackson

Promoting and Marketing Events: Theory and Practice

Nigel Jackson

280 pages missing pub info (editions)

nonfiction business economics science challenging informative medium-paced

Description

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not ...

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