Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life by Lisa Cron

Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

Lisa Cron

304 pages first pub 2021 (editions)

nonfiction art business science informative slow-paced
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Description

Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around...

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