The 22 Immutable Laws of Marketing by Al Ries

The 22 Immutable Laws of Marketing

Al Ries with Jack Trout

missing duration info Add in missing duration information first pub 1993 (editions)

nonfiction business informative fast-paced
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There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of "Positioning"--note, you can build an impressive airplane, but it will never leave...

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