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178 pages • first pub 1986 (editions)
ISBN/UID: 9780201139648
Format: Paperback
Language: English
Publisher: Basic Books
Publication date: 21 January 1986
nonfiction
business
informative
lighthearted
medium-paced
Description
Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan.
Community Reviews
Content Warnings
178 pages • first pub 1986 (editions)
ISBN/UID: 9780201139648
Format: Paperback
Language: English
Publisher: Basic Books
Publication date: 21 January 1986
nonfiction
business
informative
lighthearted
medium-paced
Description
Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan.
Community Reviews
Content Warnings