The Practice of Public Relations by Fraser P. Seitel
The Practice of Public Relations

Fraser P. Seitel

The Practice of Public Relations

Fraser P. Seitel

442 pages first pub 1980 (editions)

nonfiction business economics informative medium-paced

Description

Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practi...

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