Content Strategy: Connecting the Dots Between Business, Brand, and Benefits by Rahel Anne Bailie, Noz Urbina

Content Strategy: Connecting the Dots Between Business, Brand, and Benefits

Rahel Anne Bailie, Noz Urbina

306 pages • first pub 2012 (editions)

informative medium-paced
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If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to s...

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