Community Building on the Web: Secret Strategies for Successful Online Communities by Amy Jo Kim

Community Building on the Web: Secret Strategies for Successful Online Communities

Amy Jo Kim

360 pages first pub 1999 (editions)

nonfiction design informative reflective slow-paced

Description

Whats the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat...

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