Crafting Strategy: Embodied Metaphors in Practice by Loizos Heracleous, Claus D. Jacobs

Crafting Strategy: Embodied Metaphors in Practice

Loizos Heracleous, Claus D. Jacobs

260 pages missing pub info (editions)

nonfiction business economics challenging informative medium-paced

Description

The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing th...

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