Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs by Joseph Sugarman

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

Joseph Sugarman

312 pages • first pub 1998 (editions)

nonfiction business psychology informative medium-paced
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Description

Learn advertising, copywriting, marketing and creativity from the man who made millions of dollars from the power of his pen.Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to...

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