When Media Are New: Understanding the Dynamics of New Media Adoption and Use by Martin Elton, John Carey

When Media Are New: Understanding the Dynamics of New Media Adoption and Use

New Media World

Martin Elton, John Carey

363 pages • missing pub info (editions)

nonfiction sociology informative medium-paced
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"John Carey and Martin Elton are among the most skilled and insightful researchers studying the dynamic changes in technology and the impacts on consumer attitudes and behaviors. Their comprehensive and actionable observations make this a must rea...

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