Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand by Adam Lashinsky

Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand

Adam Lashinsky

222 pages • first pub 2011 (editions)

nonfiction business technology reflective fast-paced
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INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's ...

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