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304 pages • first pub 1999 (editions)
ISBN/UID: 9780140291872
Format: Paperback
Language: English
Publisher: Penguin Books
Publication date: 01 July 2000
Description
When Scat comes up with the idea for the hottest new soda ever, he's sure he'll retire the next rich, savvy marketing success story. But in the treacherous waters of corporate America there are no sure things--and suddenly Scat has to save not onl...
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304 pages • first pub 1999 (editions)
ISBN/UID: 9780140291872
Format: Paperback
Language: English
Publisher: Penguin Books
Publication date: 01 July 2000
Description
When Scat comes up with the idea for the hottest new soda ever, he's sure he'll retire the next rich, savvy marketing success story. But in the treacherous waters of corporate America there are no sure things--and suddenly Scat has to save not onl...