Effective Complaint Management: The Business Case for Customer Satisfaction by Wolfgang Seidel, Bernd Stauss

Effective Complaint Management: The Business Case for Customer Satisfaction

Management for Professionals

Wolfgang Seidel, Bernd Stauss

495 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal. The authors identify the need for an effective complaint management strategy that prevents the loss of dissatisfi...

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