406 pages • first pub 1938 (editions)
ISBN/UID: 9781857022438
Format: Paperback
Language: English
Publisher: Fourth Estate
Publication date: 01 August 1994
Description
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. - New chapters on strategic planning and campaign mana...
Community Reviews Summary of 275 reviews
Moods
reflective 46%
sad 30%
hopeful 23%
adventurous 15%
challenging 15%
funny 15%
inspiring 15%
lighthearted 15%
relaxing 15%
informative 7%
Pace
slow 42%
Plot- or character-driven?
A mix: 50% | Character: 41% | Plot: 8%Strong character development?
Yes: 63% | It's complicated: 27% | No: 9%Loveable characters?
Yes: 66% | It's complicated: 25% | N/A: 8%Diverse cast of characters?
No: 75% | Yes: 16% | It's complicated: 8%Flaws of characters a main focus?
Yes: 50% | No: 41% | It's complicated: 8%Average rating
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.
406 pages • first pub 1938 (editions)
ISBN/UID: 9781857022438
Format: Paperback
Language: English
Publisher: Fourth Estate
Publication date: 01 August 1994
Description
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. - New chapters on strategic planning and campaign mana...
Community Reviews Summary of 275 reviews
Moods
reflective 46%
sad 30%
hopeful 23%
adventurous 15%
challenging 15%
funny 15%
inspiring 15%
lighthearted 15%
relaxing 15%
informative 7%
Pace
slow 42%
Plot- or character-driven?
A mix: 50% | Character: 41% | Plot: 8%Strong character development?
Yes: 63% | It's complicated: 27% | No: 9%Loveable characters?
Yes: 66% | It's complicated: 25% | N/A: 8%Diverse cast of characters?
No: 75% | Yes: 16% | It's complicated: 8%Flaws of characters a main focus?
Yes: 50% | No: 41% | It's complicated: 8%Average rating
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.