The Marketing Book: Published in Association with the Chartered Institute of Marketing CIM Professional Development Series by

The Marketing Book: Published in Association with the Chartered Institute of Marketing CIM Professional Development Series

740 pages • missing pub info (editions)

nonfiction business economics informative lighthearted medium-paced
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This third edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in c...

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