Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by Bill Breen, David Robertson

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Bill Breen, David Robertson

305 pages • first pub 2013 (editions)

nonfiction business history adventurous informative medium-paced
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Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent histor...

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