Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands by Debbie Millman, Carolina Rogoll

Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands

Debbie Millman, Carolina Rogoll

256 pages first pub 2015 (editions)

informative inspiring lighthearted slow-paced

Description

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for build...

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