Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them by Bruce Kasanoff, Michael Hinshaw

Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them

Bruce Kasanoff, Michael Hinshaw

200 pages • first pub 2012 (editions)

nonfiction business informative medium-paced
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"This is a real page-turner! Hinshaw and Kasanoff provide a quick and thrilling tour of the immediate future of business. So read it and heed it, folks, because it just doesn’t come any more direct or compelling than this!" -- Don Peppers and Mart...

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