Foundations of Marketing by David Jobber
Foundations of Marketing

David Jobber

Foundations of Marketing

David Jobber

408 pages first pub 2002 (editions)

nonfiction business economics informative lighthearted medium-paced
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"Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its...

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