Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets by Geoffrey A. Moore

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Geoffrey A. Moore

272 pages • first pub 1995 (editions)

nonfiction business informative fast-paced
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In his classic work Crossing the Chasm, Geoffrey Moore introduced the concept of a -chasm' that new innovative products must cross to reach the mainstream market. Now he teaches marketers how to bridge it and survive the ensuing whirlwind of deman...

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