Scan barcode
85 pages • missing pub info (editions)
ISBN/UID: 9781422140277
Format: Paperback
Language: English
Publisher: Harvard Business Review Press
Publication date: 02 March 2010
Description
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's ch...
Community Reviews
Content Warnings
85 pages • missing pub info (editions)
ISBN/UID: 9781422140277
Format: Paperback
Language: English
Publisher: Harvard Business Review Press
Publication date: 02 March 2010
Description
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's ch...