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192 pages • first pub 2012 (editions)
ISBN/UID: 9781591844648
Format: Hardcover
Language: English
Publisher: Portfolio
Publication date: 03 January 2012
Description
It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational. -From The Behavior Gap Why...
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192 pages • first pub 2012 (editions)
ISBN/UID: 9781591844648
Format: Hardcover
Language: English
Publisher: Portfolio
Publication date: 03 January 2012
Description
It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational. -From The Behavior Gap Why...
Community Reviews
Content Warnings