192 pages • first pub 2012 (editions)
ISBN/UID: 9781591844648
Format: Hardcover
Language: English
Publisher: Portfolio/Penguin
Publication date: 03 January 2012
Description
It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational. -From The Behavior Gap Why...
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.
192 pages • first pub 2012 (editions)
ISBN/UID: 9781591844648
Format: Hardcover
Language: English
Publisher: Portfolio/Penguin
Publication date: 03 January 2012
Description
It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational. -From The Behavior Gap Why...
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.